Safaricom and Phenoms Join KUEL as Partners
IndexG Esports is excited to announce two major partnerships that will elevate the Kenya Universities Esports League (KUEL): Safaricom, Kenya’s leading telecommunications company, and the Phenomenal Phenoms, a prominent basketball team.
As the official telco partner, Safaricom will provide participating students with incredible giveaways, including airtime rewards from select challenges in the mixed zones during the event. Additionally, winners of the various game titles will receive at least Ksh. 5,000 in Safaricom airtime as part of their prize packages, adding an extra incentive for gamers to showcase their skills and compete fiercely.
Safaricom’s involvement in the KUEL underscores their commitment to supporting youth engagement and innovation in Kenya. By integrating telecommunications into the esports experience, Safaricom is not only enhancing connectivity but also fostering a sense of community among gamers across the country.
The Phenomenal Phenoms are an African based basketball team.
Joining Safaricom in this exciting endeavor is the Phenomenal Phenoms, who will exclusively sponsor the prize pool for NBA 2K. This partnership represents a strategic move to bridge the gap between esports and traditional sports, connecting the world of basketball with the vibrant community of young gamers. The Phenoms aim to solidify esports as a dynamic avenue for engaging with basketball fans in Kenya, tapping into the shared passion for competition and teamwork that both realms embody.
The inclusion of these partners highlights the growing recognition of esports as a legitimate and valuable platform for brands seeking to connect with the youth demographic. With Safaricom and the Phenoms on board, KUEL is set to become an unforgettable event, offering participants not only the chance to compete for glory but also the opportunity to win fantastic prizes and connect with leading brands.
As KUEL approaches, anticipation is building among students. The collaboration between IndexG Esports, Safaricom, and the Phenomenal Phenoms promises to create an engaging and memorable experience for all involved.